Ganni
Ganni is a Scandinavian contemporary ready to wear fashion brand and has quickly become one of the leaders in Scandi fashion. Ganni originated in in 2000 and started out initially as a cashmere brand however in the late 2010s- Ditte and Nicolaj Reffstrup took over as Creative Director and CEO and the brand quickly evolved into an iconic cult label loved by fashion influencers and celebrities alike who love the effortless yet expressive designs. Although Ganni sits firmly at the front of the current zeitgeist- styles are never trend lend, and contrasting dressing is paramount such as feminine ditsy dresses with chunky trainers and never looking too ‘done’. Ganni is Danish after all- where clothes are meant to be worn easily with a relaxed flair. Alongside the Ready to Wear line- Ganni has a thriving accessory range-ranging from hats to bags to scarves- all of which complement the clothing seamlessly. Not only does Ganni look good but it does good- publishing transparent annual sustainability reports since 2020- striving to become its most responsible version a pursuing special projects with great dedication and optimism. Pop into store or shop the full Ganni range online here.
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